What's in a name?

I've decided to rename the site Subscribable, which actually was the original name of this project. I switched it to Inbox2 on a whim about a month ago, in the hopes that it would provide non-techies with a clearer picture of what the system does, just by hearing the name alone. But the helpful feedback of users has made me realize that while it does a respectable job of this, it's just too much of a departure from how the site works. Subscribing is what this site is all about. It has nothing to do with email or inboxes. And while the new name's vagueness instantly puts it out of reach of the general population, that doesn't really matter, because those folks wouldn't be interested in it anyhow. New technology like this has to earn it's worth in the techie population. And techies don't like confusing names, especially ones chosen for their marketibility alone. And that's the reason why I've renamed it.